Playfire Hits A Million Users Of Its Analytics For Gamers

Playfire, a social network designed entirely for console and desktop video gamers launched in 2008. That makes it one of the older social networks, but unlike others of its ilk it has not rested on its laurels. Last year they re-worked the site to run entirely on automatically tracked data. Literally speaking, users can create a profile once and forget about it, allowing the site to track all their in-game activity. Their profile then delivers to them in-game stats, custom themes, favorite genre graphs, favourite games and many other features. This week they've hit a new milestone with a million users. Now, that might not sound like a lot but you have to remember that this is a different environment to the web. Playfire tracks what gamers are playing on Xbox Live, PlayStation 3 and the PC and is one of the only companies in the world to have the technology to do that.

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